How to balance the personal and the professional in your brand story

Your story matters, but it doesn’t need to dominate your website. The goal is to offer enough context for people to understand you—your approach, your perspective, your grounding—but not so much that you eclipse the client’s experience.

A helpful balance tends to look like this:

Lead with your work.
What you do, who you help, how you support people.

Support with your story.
A brief personal note that adds depth, context, or credibility.

Leave room for the client.
The story isn’t only yours—it’s the space where their story meets your expertise.

This balance lets your humanity show without making the site about you. It’s honest and warm, but still grounded in service.