How to prep your content before starting a website project

Nov 14

Good prep makes everything easier: your experience, your timeline, your budget.

A simple starting point:

1. Clarify your offers.
What are you selling? Who is each offer for? What changes for them?

2. Define your primary audience.
Speak to one person clearly instead of trying to speak to everyone.

3. Gather essentials.

4. Draft rough content.
Don’t strive for perfect. Create raw material we can shape together.

5. Decide what not to include.
Clarity often comes from what you leave out.

Strong content prep helps the whole project move smoothly and reduces the overwhelm that often arises mid-build.

The value of slow, considered design in a fast-moving digital world