How to create a website that feels personal without oversharing

Solo businesses walk a tricky line: people want to know the human behind the work, but that doesn’t mean they need your life story.

A website can feel personal without being intimate. The key is to focus on relevance.

Here’s how to share just enough:

Share the parts of your story that support your work.
If an experience shaped your approach, your values, or the way you support clients, include it. If it’s simply interesting, it probably belongs in a conversation, not on your homepage.

Let your voice do the heavy lifting.
Tone carries personality more effectively (and safely) than content. Warm, grounded language builds connection without revealing your private world.

Use specific details with intention.
Selective, thoughtful details say more than long paragraphs. A place you love, a value you hold, or a belief that shapes your work creates resonance.

Draw boundaries early.
Your website is not your journal. It’s a place for clarity, not catharsis.

The goal is to help people feel a sense of you—your steadiness, creativity, or care—without offering more than they need. Personal, not exposed.