What to expect during a website project (an honest, transparent walkthrough)

Every designer has a process, but not every process is clear. A good project should feel structured, collaborative, and predictable—even when the creative work itself is fluid.

Here’s what most clients experience when working together:

1. Connection & clarity.
We start by defining the scope of your site, identifying goals, and digging into the heart of your work. This is where the foundation forms: story, structure, voice, values.

2. Content.
This stage surprises people. Creating or refining your words is often the hardest and most time-consuming part. Together we shape your message into something that feels authentic, supportive, and clear.

3. Structure.
Sitemaps, page flow, wireframes—this is where your website’s skeleton takes shape. We translate your goals and content into a layout that guides visitors with ease.

4. Design.
Style tiles, typography, imagery, spacing. The visual language emerges from your brand, your preferences, and the emotional tone you want people to feel.

5. Build.
Whether on Squarespace or Webflow, this is the technical phase. Pages come to life, integrations are connected, and the site starts functioning as a whole.

6. Review + refinement.
We walk through everything together, make thoughtful adjustments, and ensure every detail works.

7. Launch.
Domains, DNS, analytics, SEO basics—handled with care. When everything is aligned, your site goes live.

The whole process is collaborative and intentional. Not rushed. Not chaotic. Just steady progress toward a website that feels like home.