Why content is the hardest part of building a website—and how to make it easier

Content is hard because it asks a lot of you. Clarity. Vulnerability. Decision-making. It forces you to articulate what you do, who you help, and why it matters—things many solo businesses haven’t fully named yet.

But good content doesn’t have to feel like pulling teeth. It helps to approach it in steps:

Start with purpose, not sentences.
Who’s coming to your website and what do they need? Write for that person.

Focus your message before you polish your words.
Most people try to refine their copy too early. First, get clear. Then edit.

Use constraints.
A simple formula for each page keeps you from spiraling.
Example for a service page:

• what it is

• who it’s for

• what changes

• what to expect

• what happens next

Write like you talk.
Skip jargon. Keep sentences clean. Warm but direct.

Leave space.
Content reads better when it’s not fighting for attention.

You don’t need perfect writing—just honest, considered messaging. When the core is clear, the design can finally do its job.